Built around a life thatwon’t hold still.
I’m Matt. I’ve been a first responder for fifteen years — working shift work the whole time, while chasing one athletic pursuit after another. Powerlifting, marathons, Hyrox. I’ve put a lot of time into training over the years.
But I could never find a plan that accounted for the life around it — the rotating shifts, the toll night shift took on my recovery, the long run I couldn’t always fit in on a Saturday morning. So I built the thing I’d been looking for: a strength and conditioning app built around your schedule, not the other way around.
I love to train. But I’ve also fallen victim to overtraining — and to being stuck doing the same thing over and over. I wanted to fix that, for myself and for anyone else caught in it.
IronShift is built by me, for people who want to take their training seriously — to make progress, and to stay consistent.
Partway through building it, I joined forces with Kolby. We’ve trained together for ten years — competed against each other, and with each other. Together we’ve built something we’re confident will help shift workers train seriously, while still living their busy lives.